RUENES
Let's talk about your profile
For experts, creators and the teams behind them

Content analytics — from a video idea to knowing what to shoot next

AI studies hundreds of posts from your account and similar profiles — topics, formats, editing and how your audience reacts. I check the results and help turn the findings into ideas for your content.

Let's talk about your profile See the demo report

Send me a link to your profile on WhatsApp, Telegram or email, and we'll talk about what the data can tell you.

Sample report: fitness account

ContentNicheCommentsPlan
Saves per 1,000 accounts reached
Average by topic, 257 Reels from a fitness account
Form: back, shoulders, abs22.0 Form: glutes and legs21.7 Results and physique4.9 Why you're not seeing results4.8 Weight loss3.9 Gym workouts2.4 Nutrition1.0 Motivation0.8
Takeaway

Form breakdown videos get more than 4× as many saves per 1,000 accounts reached as any other topic.

Hits among similar profiles
×2.6

higher hit rate for videos with very fast editing

AI tagged 1,539 videos in the niche

Three insights from a real study

A fitness account: 257 of its Reels and 1,282 videos from five similar profiles. Here's what we learned about formats, delivery and how viewers respond.

Finding 1

Fast editing shows up more often among hits

×2.6

more often, videos with very fast editing became hits. That's how often they hit, not extra views.

Very fast editing17% All other videos6.5%

Share of hits. A hit is a video that got at least 3× the creator's usual likes.

Also more likely to become hits
  • Personal stories×2.1
  • “When…” memes×2.1
  • Recipes×1.8
What to tryTest faster, punchier cuts.
Finding 2

Videos without music get saved less

×0.54the saves for talking videos with no music, compared with the account's other videos
Voice over music×1.6 No music×0.54

And this creator used that format far more often than similar profiles do.

What to tryAdd quiet background music to some talking videos and compare the results.
Finding 3

It takes almost 7 seconds to get to the first cut

6.8 son average before the first cut in this account's videos

Among similar profiles, videos that cut within the first two seconds became hits more often.

What to tryTest a faster, more dynamic opening.

That's three findings from a single study

The demo report is a shorter version built on anonymized data: several sections with filters, a profile comparison and an idea plan.

See the demo report

What you'll walk away with

01

Why do some videos get more response than others?

Which topics, formats, openings and delivery styles go hand in hand with better results.

02

What keeps showing up in the niche's top videos?

Top-performing Reels, recurring techniques and formats you can adapt to your own topic.

03

What is your audience actually talking about?

AI reads the comments: what people ask, what they discuss and which problems they want solved.

04

What should you shoot next?

We gather ideas for your next Reels, rank them and decide which ones are worth testing first.

If you run ads on your Reels

Find out which videos bring in followers for less

We take your Ads Manager export and match every ad to the video it ran. That shows what you're really paying for: a strong creative or your targeting settings.

All it takes is an Ads Manager export: campaigns and ads, broken down by age, gender and country. Works with Meta Ads campaigns.

  1. Which video brings in the cheapest follower — and what those videos have in commonWe compare cost per follower across videos and their traits: topic, format, opening.
  2. What drives cost more — the video or the audience settingsWe compare age, interests and campaign objective on the same videos to isolate the effect of the creative.
  3. Which videos are worth promoting right nowWe look at how organic saves relate to cost per follower in ads and pick candidates from your latest Reels.
  4. Where your budget is being wastedWe check which countries bring followers who then barely see your videos or engage with them.

AI breaks down everything in a video: visuals, speech, text, sound and editing

It goes beyond the metrics to the content itself: what's on screen, how the video opens, what the creator says and how viewers react.

  1. We break down every video

    Topic, format, opening, speech, on-screen text, editing — AI turns what's in the video into structured data.

  2. We compare against results

    We see which traits show up more often in videos with lots of views, saves and comments.

  3. We spot recurring techniques

    We flag the topics, formats and delivery styles worth a closer look.

  4. We check and interpret

    I review the analysis and pick the findings that can actually help your account.

Technical details

Computer vision

A model scans the frames and identifies the format, location, people and faces on screen, and memes.

Speech and text

Speech is transcribed with the Whisper neural network; on-screen text is read separately, with extra attention to the first frame.

Audio

Music, voice and effects are separated; the same track across different videos is matched by audio fingerprint.

Editing

Number of scenes, time to first cut, pace and on-screen motion.

Meaning

A multimodal language model describes each video; semantic embeddings group videos into topics and identify the hook type.

Comments

A language model tags sentiment, questions, intent and discussion topics.

Machine learning

Linear models and gradient boosting connect about a hundred traits to audience response. Videos are compared at the same age.

Honest validation

Models are tested on videos they never saw in training. I spot-check the AI's tagging by hand.

Where your data is processed

The AI models run on my own computer; your data never goes to third-party AI services.

From a profile link to ideas for your next Reels

Let's talk about your profile
  1. 01

    We talk about your profile

    Send me a link to your profile on WhatsApp, Telegram or email. We'll go over your goals and the content questions that matter most.

    by message
  2. 02

    We get the data ready

    We pick the profiles to compare against and, if needed, connect your account insights — no password required.

    1–2 days
  3. 03

    We study your content

    Over 7–10 days, AI processes the posts while I check the results and write up the conclusions.

    7–10 days
  4. 04

    We walk through the results

    You get an interactive report and a call where we map out next steps.

    report and call

Ways to work with me

Core offer

One-time study

The full picture: your content, similar profiles and what your audience cares about.

  • Interactive report with takeaways
  • Comparison with similar profiles (5 to 10, depending on the package)
  • Top videos in your niche and the formulas behind them
  • Content recommendations and priorities
  • Ad analysis, if you run ads
  • A call to walk through the results
Discuss a study
Study + forecast

Study with an idea calculator

Everything in the one-time study, plus a machine learning model trained on videos from your niche.

  • Everything in the one-time study
  • The model finds which video traits are linked to results
  • Idea calculator: score an idea before you shoot it
  • Compare several ideas side by side

The forecast helps you choose between ideas; it doesn't guarantee views.

Learn more
Monthly

Monthly analytics

Track your results regularly and vet new content ideas.

  • The study refreshed every month
  • New top videos and trends in your niche
  • A review of your video ideas for the month: which to shoot first
  • Monthly call
See the terms
Multiple accounts

For managers and teams

Analytics for several accounts in a single study.

  • Analysis of several accounts
  • Content strategy comparison
  • An overview across projects
  • A custom study format
Discuss your project

Pricing depends on the scope of the study. We'll find the format that fits your goals.

I point the latest AI at your content — and never leave it unsupervised: at every step, I check what the model found and keep only what will genuinely help your account.

Human in the loopno conclusion reaches you without a human checking it first

For over 10 years, I've worked with marketing data at international companies — studying customer behavior, measuring what works and helping teams find room to grow.

In marketing, nobody makes decisions blind — you look at the numbers first. With Reels, it's usually the opposite: people shoot whatever they like and guess why one video took off and another didn't. I built this so creators have numbers too: what to shoot, for whom and why.

10+years in data analytics and marketing
HSEMaster's in Applied Mathematics from HSE University, Artificial Intelligence in Marketing and Product Management program
Global market leadersyears of experience at international companies everyone knows

FAQ

Do you need my account password?
No. Access to your insights is granted through Meta's official login and is read-only. No password needed, and you can revoke access at any time.
What will you see in my account?
Post and audience insights: views, reach, saves, shares, follows and comment text. I never post anything or change anything in your account.
How is AI used?
AI goes through every video — visuals, speech, on-screen text, editing — and reads the comments. Models look for links between those traits and audience response. I personally check every conclusion and recommendation.
How accurate are the findings?
The study shows which choices tend to go with better results in your niche. Recommendations are well-grounded hypotheses to test, not guarantees. Nobody can predict the exact number of likes — a lot depends on the algorithm, timing and luck.
How are similar profiles chosen?
You name the accounts you look up to, and I add others with a similar topic and audience. Only public data from public profiles is used.
Which platforms do you analyze?
Instagram only, for now: Reels, carousels and posts.
How much does it cost?
It depends on the scope of the study and the number of accounts. Message me and we'll find the right format for you.
Why not just ask ChatGPT?
ChatGPT can't see your videos or your insights, so it talks in generalities rather than about your niche. Here, every video is broken down into dozens of traits, the link to audience response is measured across hundreds of posts — yours and similar profiles' — and I check every conclusion against your data before it becomes a recommendation.

Let's start with a conversation about your profile

Send me the link to your profile. You'll find out which questions about your content a study can answer, which profiles to compare you with and how long it will take.

Message me See the demo report

How would you like to reach me?

Send a link to your profile and a few words about what you need.

Telegram@reelikai WhatsAppchat on WhatsApp Emailreelikai.mail@gmail.com